Every modern person notices how the Internet is rapidly developing. New technologies and innovative developments are emerging that have a huge impact on the development of not only our society but all mankind. The modern Internet has come a long and difficult way in its development to provide us with almost unlimited access to a vast amount of unique data. The Internet has evolved and, in almost 50 years, has gone from Web 1.0 to Web 3.0. Let’s examine these stages of development by studying the features of Web 1.0, Web 2.0, and Web 3.0 and talk about the future of programmatic advertising.

Web 1.0 [Read only]

It is noteworthy that the definition of Web 1.0 appeared after the advent of Web 2.0 because users noticed significant changes after the first “version”. This phase of the network’s iteration lasted for a relatively long period, from 1991 to 2004. At that time, users could only view pages, so this version is called Read Only. People did not yet have the opportunity to interact with Internet content or take part in its creation. In other words, users only consumed what was on the virtual pages. It is also important to note that at that time, there were no trackers, registrations, accounts, or authorizations. The design of the sites was quite primitive compared to the modern variety and interactivity. Most online platforms provided users with “raw” text, neglecting HTML markup.

Digital advertising was not very popular; it was hyperlinked in the text, and later banners appeared. Some websites added GIF animations, bright colors, and textures to give the page some life. Toward the end of the Web 1.0 era, people saw chat rooms and forums, so they could participate in the creation of Internet content. However, even such a well-known online store as Amazon only allowed people to leave reviews from the very beginning.

Web 2.0 [Participative Web]

At this stage, the Internet had already begun to appreciate user-generated content, and the use of sites had become more convenient, with interoperability appearing. The technical features of online pages and design methods also improved. Blogs, social networks, podcasts, and RSS emerged. Web browser technologies also evolved, with AJAX and JavaScript frameworks being used. The era of GIF animation passed, and more complex animations appeared. Companies began to open their virtual portals, making them adaptive (that is, with the ability to open on both desktops and smartphones).

But, in addition to free access to a vast amount of information, more virtual threats appeared. Many sites began to contain advertising; these were bookmarks of the promoted site and an offer for users to add this or that page to their bookmarks. Another great advertising implementation is Q&A services. It was already something similar to the modern Web with lots of banners, videos, and other advertising formats. In the 2010s, the successful development of programmatic advertising began, which helped to promote thousands of large and small companies. However, the further development of technology and the advertising industry has resulted in negative effects on ordinary web users. Digital corporations have begun to track huge amounts of data about people and aggressively use it for advertising purposes. This has outraged a vast number of people who would like to see the Internet more open, decentralized, and private.

Web 2.0 started in 2004 and is still ongoing. We are now living in a period of transition to Web 3.0, which promises to turn the above values into reality

Web 3.0 [Read-Write-Execute]

This version is considered the future of the Internet because it has created a space with decentralized platforms. This era includes a more intelligent and autonomous Internet where all data is connected conceptually. Users will be able to interact in a more decentralized way but with greater security. Protecting money, information, payments, and personal data is an advantageous condition for companies, ordinary users, big corporations, and banks.

To better understand the picture, let’s define the main characteristics of Web 3.0:

• Intelligent algorithms have not left the Internet; they continue to help users find the information they need.
• Almost all computing processes are transferred from data centers to various “smart” gadgets of people.
• There will be more advertising because companies are transferring the sale of their products to virtual spaces. It is possible to purchase almost anything and find any service.
  The software gets open source to see how the tools work and how they interact with site visitors.
• More opportunities for blockchain, crypto investors, and NFT enthusiasts. Here it is interesting to mention that from 2021 to 2022, games based on the blockchain increased by 2000%.

The new wave of Web 3.0 is an opportunity to build a global village – a universe that will be focused on people and interpersonal interaction. This will contribute to the development of not only business but also technology. The new era is a good environment for promoting private initiatives, such as start-ups. The possibilities of this generation of the Internet are impressive, but some experts say that all experiments with new implementations depend only on investment.

Web 3.0 and the Future of Programmatic Advertising

The virtual world impresses with its versatility and the possibility of implementing almost any idea. Some experts criticize the new generation of the Internet because they see an exclusive focus on money relations. But more opportunities for companies mean more sales and more profits. The era of Web 3.0 provides more possibilities not only for earning but also for education, science, history, and other areas. Many companies will become Decentralized Autonomous Organizations where vital issues are decided not by the director but by the participants of the DAO. This is more profitable for the company because the participants discuss the product, advertise it and decide what needs to be fixed or changed to make the product more popular.

Also, Web 3.0 is a real heaven for programmatic advertising because there is no real-world factor here. In this era, new technologies are developing that allow for improving advertising tools, placements, and formats. Not everything in the real world can be effective for advertising, and the metaverse will become a cutting-edge approach. For example, the development of cookieless technologies makes it possible to achieve greater anonymization. Open-source software allows you to accelerate the development of new advertising technologies. NFT and crypto leads to completely new ways to interact with the ad viewer.

Are you a digital native? Let’s find out.

Directions: Answer the following questions honestly.

1. How many times have you checked your phone this morning?

2. How many status updates have you posted in Facebook or Twitter today?

3. Did you use the Internet for an hour after you woke up this morning?

4. Do you follow a celebrity via his/her social media account?

If you happen to be “guilty as charged” in most of these questions, chances are, you are a digital native. And chances are, from the moment you were born, you were surrounded by technology. You are surrounded by ICT.

WHO IS A DIGITAL NATIVE?

Digital Native is a person born or brought up during the age of digital technology and therefore familiar with computers and the Internet from an early age.

WHAT IS DIGITAL NATIVE

As the famous saying goes, "Love makes the world go round." But you might argue how the Internet has made the world go round for decades before you start searching for someone to fall in love with. Likewise, the Internet has probably made your world go round in the motivation activity. In this lesson we will understand how information and communication technologies in such a short period of time have improved our lives.

What is Information and Communication Technology or ICT?

• • • It deals with the use of different communication technologies such as mobile phones, Internet and etc. to locate, save, send, and edit information.

Having a unified way to communicate is one of the goals of ICT. We spend less because of ICT.

World Wide Web

• The World Wide Web, commonly referred to as WWW, W3, or simply the Web is an interconnected system of public webpages accessible through the Internet. It was invented Sir Tim Berners-Lee in 1989.
• Web pages are what make up the world wide web and it can either be static or dynamic.

Web 1.0

• Web pages are static and not interactive. You can’t post comments or create an account.

Examples of Websites in Web 1.0 - Web 3.0

Web 2.0

• term used to describe the present generation of the World Wide Web that concentrates on its capability of providing people the means to collaborate and share information online

• The second stage in World Wide Web

• Dynamic Website
  • The content of the website changes

• Interactive
  • The user may be able to comment or create user account

• Enables an increased user participation in the web

• Darcy DiNucci, an information architecture consultant, coined the term Web 2.0 in her 1999 article, “Fragmented Future”.
• The term was popularized by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference in late 2004 (TechTarget, 2015).

Features of Web 2.0

• Folksonomy - It allows users to categorize and classify/arrange information using freely chosen keywords (e.g., tagging). Popular social networking sites such as Twitter, Instagram, Facebook, etc. use tags that start with the pound sign (#). This is also referred to as hashtag.

• Rich User Experience - Content is dynamic and is responsive to user’s input. An example would be a website that shows local content. In the case of social networking sites, when logged on, your account is used to modify what you see in their website.

• User Participation - The owner of the website is not the only one who is able to put content. Others are able to place a content of their own by means of comment, reviews, and evaluation. Some websites allow readers to comment on an article, participate in a poll, or review a specific product (e.g., Amazon.com, online stores).

• Software as a Service - Users will subscribe to a software only when needed rather than purchasing them. This is a cheaper option if you do not always need to use a software. For instance, Google Docs is a free web-based application that allows the user to create and edit word processing and spreadsheet documents online. When you need a software, like a Word Processor, you can purchase it for a one-time huge amount and install it in your computer and it is yours forever. Software as a service allows you to “rent” a software for a minimal fee.

• Mass Participation - It is a diverse information sharing through universal web access. Since most users can use the Internet, Web 2.0’s content is based on people from various cultures.

Web 3.0

• also called as Semantic Web
• Semantics – ability of Web technologies to understand and interpret human generated content
• The aim of Web 3.0 is to have machines understand the user’s preferences to be able to deliver web content specifically targeting the user.
• The Internet is able to predict the best possible answers to your question by “learning from your previous choices

Trends in ICT

As the world of ICT continues to grow, the industry has focused on several innovations. These innovations cater to the needs of the people that benefit most out of ICT. Whether it is for business or personal use, these trends are current front runners in the innovation of ICT.

I. Convergence

• • Technological convergence is the combination of two or more different entities of technologies to create a new single device.

Example: Using of smartphone to create word documents that was previously can only be created using desktop computer.

. Social Media

• • It is a website, application, or online channel that enables web users to create, co-create, modify, and exchange user-generated content.

Types of Social media:

1. Social Networks - sites that allow you to connect with other people with same interests or background.

Examples: Facebook, Google+ 

2. Bookmarking Sites - sites that allow users you to store and manage links to various websites and resources, and to tag

Examples: StumbleUpon, Pinterest

3. Social News - sites that allow users to post their own news items or links to other news sources.

Examples: reddit, dig

4. Media Sharing - sites that allow you to upload and share media content like images, music, and video.

Examples: Flickr, YouTube, and Instagram

5. Microblogging - sites that focus on short updates from the user. Those who are subscribed will receive updates.

Examples: Twitter Plurk

6. Blogs and Forums - sites that allow users to post their content.

Examples: Blogger, WordPress, Tumblr

III. Mobile Technologies

• • The popularity of smartphones and tablets has taken a major rise over the years. This is largely because of the devices’ capability to do tasks that were originally found in personal computers.

Different types of mobile operating systems:

1. iOS – used in Apple devices such as the iPhone and iPad

2. Android – an open source operating system developed by Google. Being open source means several mobile phone companies use this OS for free.

3. Blackberry OS – used in blackberry devices

4. Windows Phone OS – a closed source and proprietary operating system developed by Microsoft

5. Symbian – the original smartphone OS used by Nokia devices

6. WebOS – originally used for smartphones; now used for smartTVs

7. Windows Mobile – developed by Microsoft for smartphones and pocket PCs.

IV. Assistive Media

• • It is a nonprofit service designed to help people who have visual and reading impairments. A database of audio recordings is used to read to the user.

This research focuses on the identification of the Different Designs and Meanings of Gabey with their meanings according to the community of Poblacion, Tadian, Mountain Province.

In this research you can view the different parts of the research and these are as follows:

• Cover page
• Table of Contents
• Chapter 1- Introduction 
• Chapter 2- Methodology 
• Chapter 3- Results and Discussion 
• Chapter 4- Conclusion and Recommendations
• Literature Cited- contains the resources and links that was used as basis in the research

Moreover, this study seeks to learn about the specific usage of the Different Designs and Meanings of Gabey in Poblacion, Tadian, Mountain Province.

This study will be conducted in May to June 2022 at Poblacion, Tadian Mountain Province. This research conducted during Grade 11 (2nd semester).

In my autobiography, you can read about me/myself. 

• Very slow access to the question bank: Disabling "question statistics" in Manage question bank plugins removes the slowness probleM

• Minimal Profile and New Account pages using JavaScript

  Here is a list of standard Moodle profile field IDs that you might want to hide:

  • Email display: fitem_id_maildisplay
  • MoodleNet Profile: fitem_id_moodlenetprofile
  • City: fitem_id_city
  • Country: fitem_id_country
  • Timezone: fitem_id_timezone
  • Description: fitem_id_description
  • First name – phonetic: fitem_id_firstnamephonetic
  • Last name – phonetic: fitem_id_lastnamephonetic
  • Middle name: fitem_id_middlename
  • Alternate name: fitem_id_alternatename
  • ID number: fitem_id_idnumber
  • Institution: fitem_id_institution
  • Department: fitem_id_department
  • Phone: fitem_id_phone
  • Mobile phone: fitem_id_phone2
  • Address: fitem_id_address

  • To install the code, navigate to Site Administration > Appearance > Additional HTML and add the following lines of JavaScript into the Before Body is Closed field:

  • <script>
    document.getElementById('fitem_id_moodlenetprofile').remove();
    document.getElementById('fitem_id_timezone').remove();
    document.getElementById('id_moodle_additional_names').remove();
    document.getElementById('id_moodle_interests').remove();
    document.getElementById('id_moodle_optional').remove();
    </script>